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Emotional Design - bike basket for Bubbles

This quick project was an experiment in emotional design, where we chose buzzwords, and designed an object to embody them. My words were: Light, Playful, Personal. I designed a foldable, detachable basket for my own road bike, with the explicit purpose of carrying my dog in it. I prefer my bike to be uncluttered, so a permanent basket is not an option for me. I didn’t use any computer aids in the process of desiging this object. It is a personal object, because it perfectly matches my bike and my idea of a „there when you need it, gone when you don’t” object. 

Date: 2013