STREAT was created during a week-long workshop in Taipei, working together with local student Ting-Yin Yeh, under the supervision of Jeremy Lin. The theme of the workshop was "Breaking Cultural Shock", where we looked at differences between cultural norms and the way we experience new environments.
STREAT is a streetfood bowl that acts as a frame for your meal. The trend of photographing your food reaches all over the globe, yet the most delicious streetfood is often served in unflattering packaging. Our solution is a flat pack bowl with a little handle, it fits most food types. The dish has a season and location specific artwork printed on it, promoting the local art scene. This way when you experience food in a new exotic location, you can also get a glimpse of the local artistic styles. The handle can be torn off, and collected as a souvenir.
co-designer: Ting-Yin Yeh (portfolio)
One of the most immediate and revealing experience with a new culture is tasting the local cuisine. Taiwan is a very good example, because the amazing local food and the buzzing world of night markets create a very strong impression on people who experience them.
Taking pictures of the food before eating has been a growing trend for years. Taking a picture and sharing the experience became a little ritual before eating. This is especially true, when the food is something exotic or strange. Many photography applications help the users to create stunning photos by virtually adding decoration and “frames” to photos.
Our idea was to create a universal food packaging that enables people to enjoy food on the go, while providing a kind of “display”, so the food looks more presentable.
The graphic design of the packaging is always a representation of the country and the season. Contemporary artists could display their works in a very informal way, and visitors would get a glimpse into the art scene of the country. By making a part of the packaging removable, we created a collectible little souvenir, that has very strong connections with real-life experiences.
After days of prototyping, we presented our idea to an international jury, and won the special prize.