VinVin - wine delivery packaging
VinVin is a wine delivery company who hired us through the university to create new packaging designs for them, and also to improve their brand experience. We created several packaging concepts for them, including these two examples of flexible packaging that allow for a variation of number of bottles.
co-designers: Töős Dániel, Morvay Máté, Söjtöry Szabolcs, Kálmán Csaba
This design allows for great flexibility in the number of bottles per package. The sides interlock with overlapping flaps on the top and bottom of the package with surprising strength. The completed pack is sealed with a single sticker containing the delivery details.
the packaging process
This box creates a very powerful image for the brand.
Another concept was developed using paper tubes as packaging that could be held together by a specially knotted rope. This also creates a very unique experience.
Breaking the sealing sticker is also a big part of the "unboxing".
We also came up with ideas to help customers find what they are looking for, even if then know nothing about wines. We came up with the idea of seasonal recommendations, and the idea of occasion-based filtering. It was important to help first-time buyers and inexperienced customers. Several other helpful filtering options were also developed by us, like filtering for the kind of food we want to drink the wine with, filtering for character, etc..